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Thursday, February 14 • 15:00 - 16:00
Rookie to whiz presents the Music Ally training sessions - Direct to Consumer (D2C)

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Speaker: By Eamonn Forde, Music Ally
Even after Trent Reznor, the king of D2C, has gone back to a more traditional label set up, D2C is still an extremely hot topic in the music industry. Find out how Amanda Palmer harnessed her dedicated fans to earn more than $1m to fund her next product and how other artists have used it to a similarly great effect.
• What platforms are being used to go D2C?
• How to build an effective D2C campaign and what needs to be planned before you launch your campaign
• What are the items that have the best response from fans when buying directly from the artist?
• Highlighting some of the well known success stories across Pledge Music and KickStarter. Do these campaigns follow a pattern or are they all unique?
• What does it cost to go D2C?
The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. by:Larm has asked them to host a series of digital training workshops.


Thursday February 14, 2013 15:00pm - 16:00 CET

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