Speaker: With Louise Blake, Senior Business Analyst Ticketmaster and Kristian Seljeset, MD Billettservice
As the competition in Live events increases it is increasingly important to really know your customer, and target your marketing efforts. We all know this, but are we sure we have the best products to analyze our customers?
Ticketmaster Norway are now introducing Live Analytics. Built on the foundation of our international data warehouse, this product provides powerful customer insight, and contains rich analytics products to help you and your clients better engage with your customers. Profile your audience with demographics, location, frequency, value and/ or propensity scores.
The presenter of Live Analytics will be Louise Blake, Senior Business Analyst, from our London office. She will provide insight using by:Larm as a real life case study. This will be straight to the point, useful and interesting for everyone that depends on customers for their business.
Kristian Seljeset (Managing Director Billettservice) will give a brief introduction, including trends in ticketing and opportunities/challenges for 2013.
http://bylarm.no/nor/seminars
