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Thursday, February 14 • 13:00 - 14:00
Norsk Rockforbund presents: RFID technology in the live music business

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Speaker: Moderator: Ketil Hvindenbråten
RFID is now up and running in many markets. Radio Frequency Identification (RFID) is a system for collecting and saving data with the aid of small devices called RFID chips. An RFID chip is a small chip that can be implanted or attached to almost anything in a product (like a wristband), an animal or even a person.
Supermarkets have been using the tech for some time now, in particular for tracking, logistics and stock control. Now the music industry has begun to explore the possibilities of RFID especially in terms of access control and payment systems. With a chip built into a wristband, a festival or concert can gain access to a lot of previously hard to measure intel. How many people are in the venue precisely, for a multiple arena event how many are in each, how long they stay in a particular area, where and how much they spend, measure queues for food and toilets, entrances, exits and nip an issue in the bud before it escalates into a serious problem. Which shows people actually attend at a festival and in what numbers, where do people congregate in relation to emergency exits and if in the event of an evacuation, is everyone out?
The tech can in other words give us all manner of interesting and important info, but do we really want to be scrutinised in this way, where do we draw the line?
Lars Berg Giskeødegård – Kodebyraaet
TBC – The Data Protection Agency
Greg Parmly – Intellitix
Craig Bennett – ID&C Ltd
Moderator: Ketil Hvindenbråten


Thursday February 14, 2013 13:00pm - 14:00 CET

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