Speaker: By Rob MacAllister, Music Ally
The advanced Facebook module looks to expand attendees’ knowledge to much more than just setting up a group, adding your friends and posting. The aim is to get more advanced aspects and exploit some of the deep data that Facebook can provide to advance your marketing strategy and gain better results.
• How relevant is Facebook for marketers? With Facebook continually changing algorithms and features what are the best practices for marketers to reach their market out from the 1 billion people online.
• The effectiveness of Facebook advertising? What are the best practices when it comes to targeting and what are the most effective advert types?
• Facebook case studies – including ROI, reach, sales and engagement analysis.
• What is OpenGraph? How can OpenGraph be used to gain information about potential fans and the privacy concerns around Facebook OpenGraph.
• An overview of Edge Rank – How can we improve our visibility in users’ new feeds and the importance of getting there rather than just having content appear via the profile page.
The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. by:Larm has asked them to host a series of digital training workshops.
http://bylarm.no/nor/seminars
