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Friday, February 15 • 14:00 - 15:00
Rookie to whiz presents the Music Ally training sessions - Great Marketing Campaigns

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Speaker: By Eamonn Forde, Music Ally
There are millions of campaigns undertaken each year but we’ve sorted the wheat from the chaff to present a who’s who of the best marketing campaigns of 2012. The campaign will cover all social media platforms and give details into the results of each campaign and how much they cost.
• An overview of some of the greatest digital marketing campaigns of 2012 across all major platforms.
• How do campaigns go viral?
• What can we learn from these campaigns?
• Is there any science behind such campaigns and, if so, what is the secret sauce?
The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. by:Larm has asked them to host a series of digital training workshops.


Friday February 15, 2013 14:00pm - 15:00 CET

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