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Friday, February 15 • 10:00 - 11:00
The Nordic Playlist – a New export and marketing tool for Nordic music

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Speaker: Anna Hildur Hildibrandsdóttir, MD at NOMEX and Anders Engströn, MD at Trendmaze
Why is it so difficult to break Finish Music in Denmark or Norwegian and Icelandic music in Sweden and visa versa? The Nordic countries often seems to be the most challenging export markets and yet they should be the most obvious ones.
The Nordic Playlist is a new initiative developed by NOMEX aimed at meeting these challenges. It’s an attempt to create a tool, developed with industry players, that can increase awareness about Nordic music across the borders and beyond using a new approach and involving the public. NOMEX is a platform working on pan-Nordic strategies and projects and owned by the five music export offices in Norway, Sweden, Finland, Iceland and Denmark.
Find out more about the approach and the upcoming Beta test from Anna Hildur Hildibrandsdóttir MD at NOMEX and Anders Engströn MD Trendmaze the Swedish company responsible for technical the development of the Nordic Playlist.

http://bylarm.no/nor/seminars

Friday February 15, 2013 10:00am - 11:00
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